{"id":24341,"date":"2023-07-27T09:56:41","date_gmt":"2023-07-27T08:56:41","guid":{"rendered":"https:\/\/licensedashboard.com\/resources\/what-is-data-normalization\/"},"modified":"2025-03-21T16:37:52","modified_gmt":"2025-03-21T16:37:52","slug":"what-is-data-normalization","status":"publish","type":"post","link":"https:\/\/licensedashboard.com\/en-gb\/resources\/what-is-data-normalization\/","title":{"rendered":"What Is Data Normalization?"},"content":{"rendered":"<div class=\"entry-content\">\n         \n    <div class=\"modal fade embed_modal\" id=\"form_block-block_07fb9c47ff37766ff0a3f22511d7efbd\" tabindex=\"-1\" role=\"dialog\"\n        aria-labelledby=\"team_block-block_07fb9c47ff37766ff0a3f22511d7efbdTitle\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n            <div class=\"modal-content\">\n                <div class=\"modal-header\">\n                    <span id=\"team_block-block_07fb9c47ff37766ff0a3f22511d7efbdTitle\" class=\"sr-only\">Embed Code Modal<\/span>\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <span aria-hidden=\"true\">\n                            <i class=\"far fa-times\"><\/i>\n                        <\/span>\n                    <\/button>\n                <\/div>\n                <div class=\"modal-body p-5\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n     \n\n    <section id=\"block-block_07fb9c47ff37766ff0a3f22511d7efbd\"\n        class=\" internal-banner-block theme-bg-image\"\n         style=\"background: url(https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/07\/What-is-Data-Normalization-Webpage-Banner-v1.jpg)\" >\n                        <div class=\"container hover_bg\">\n                                                    <div class=\"row m-0 w-100\">\n                        <div class=\"col-xl-6 col-lg-6 col-md-11 col-sm-11 col-11 my-auto\">\n                                                            <h1 style=\"color: rgb(255,255,255);\">\n                                    What Is Data Normalization?                                <\/h1>\n                            \n                            \n                            \n                            \n                                                                                        \n                                                    <\/div>\n\n                        <div class=\"col-xl-6 col-lg-6 col-md-12 col-sm-12 col-12 text-right\">\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n    <\/section>\n\n\n\n\n\n \n\t \n\n\t     <section id=\"block-block_84bd4a73e9c9f969589c329d268cc08e\" class=\"breadcrumb_holder pt-5 pb-5 p-0 m-0\">\n\t\t\t<div class=\"container\" >\n\t\t\t\t<div class=\"row w-100 m-0\"> \n\t\t\t\t\t<div class=\"col-12 col-md-12 my-auto\">\n\t\t\t\t\t\t<span><span class=\"breadcrumb_last\" aria-current=\"page\">Resource<\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n          \n\n    <section id=\"block-block_5ac0dcd1c2dcd15c05c0358a1ced2c08\" class=\"news-content-block\">  \n        <div class=\"container\">  \n         \n            <div class=\"post_det page-0\">\n                <p>27th July 2023<\/p>\n                <p>Michaela Gray<\/p>\n                <p class=\"cat\">\n                                    Blog<span>,<\/span>\n                 \n                <\/p> \n            <\/div>\n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"ord-1 my-auto\">\n                                <div class=\"col-xl-11 col-lg-11 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <p><span style=\"font-family: 'Gotham Medium'; font-size: 22px;\">Due to its strategic value, gathering and analyzing data is becoming a top priority for businesses. IT asset management data (ITAM) empowers organizations to identify areas for transformation, reduce costs, and become more efficient. However, without being able to access or read your ITAM data, you can\u2019t measure it or manage it, and your organization needs to be able to do this to gain value from it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                <div class=\"ord-2 my-auto\" >\n                                                                                                                                    <img class=\"wpsmartcrop-image\" src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/07\/What-is-data-normalization-Webpage-Image.jpg\" alt=\"a smiling office professional \" \/>\n                                                                                    \n                                                                            <\/div>\n                                                    <\/div>                           \n                                                <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <p>Data normalization is the process of taking raw, often inconsistent data and turning it into readable, uniform information, that can be understood and used by everyone. Put simply, it organises your ITAM data into a clear and accessible format. This process helps to improve the speed, accuracy, and efficiency of the data your organization has access to. But you may be wondering why this is important and what the benefits are. Read on to find out.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why is data normalization important?<\/h2>\n<p>Data normalization is an exceptionally crucial task for organizations to invest in because it makes data analysis easier and ensures that the ITAM data you base your business decisions on is reliable. Without valid data to guide the decision-making process, you could make significant changes, set business goals, and even submit reports that don\u2019t accurately represent the true state of your business, which can be a problem for meeting compliance regulations and achieving economic growth.<\/p>\n<p>The process of data normalization gives you higher quality IT insights by removing duplicate data, resolving any conflicts between different sets of data, and logically grouping relevant sets of data together. It formats your data to make it structured and standardised, resulting in more efficient and accurate data measurement and analysis.<\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n<\/div>\n<\/div>\n\n\n\n          \n\n    \n    <section id=\"block-block_b838a03d2adbb61fe8637ebbee2e2e85\" class=\"side-image-cta-block\" style=\"background: rgb(249,228,234);\">\n        <div\n            class=\"container-fluid p-0 align-left  hover_bg\">\n            <div class=\"row m-0 w-100 justify-content-center\">\n                <div class=\"col-xl-8 col-lg-8 col-md-12 col-sm-12 col-12 row m-0\">\n                                            <div class=\"my-auto col text-center\">\n                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/LD-FY25-Q3-New-Nav-Pages-Website-Icons9.png\" alt=\"\"  \/>\n                        <\/div>\n                    \n                    <div class=\"my-auto col-xl-10 col-lg-10 col-md-12 col-sm-12 col-12 pt-5 pb-5\">\n                                                                                    <h3 style=\"color: ;\">IT and SAM news delivered straight to you<\/h3>\n                                                    \n                        \n                        \n                                                                                    <div class=\"mt-4 w-100\">\n                                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"5756203\",\r\n    formId: \"8da47982-caa6-41d7-bff3-9f246492dd55\"\r\n  });\r\n<\/script>                                <\/div>\n                                                    \n                        \n                                            <\/div>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_a5a5cbce5b7ae5ff7f941eb5df734ccf\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>What are the benefits of ITAM data normalization for your business?<\/h2>\n<p>While there are many benefits to data normalization, which will also vary between different industries and organizations, the key advantages include:<\/p>\n<p>\u00b7 <strong>More accurate results:<\/strong> consistent and structured data reduces the risk of inaccurate information and human error<\/p>\n<p>\u00b7 <strong>Increased efficiency:<\/strong> data normalisation not only speeds up the analysis and reporting of data, but it also means that learnings from your data can be applied more quickly too leading to faster outcomes<\/p>\n<p>\u00b7 <strong>Better utilization of resources and budget:<\/strong> data normalization frees up storage space within your IT infrastructure, reduces the time spent sorting and analysing data, and optimizes your ITAM costs<\/p>\n<p>\u00b7 <strong>Full and accurate visibility of your organization\u2019s IT assets:<\/strong> to reduce software spend and unused licences<\/p>\n<p>\u00b7 <strong>Uncover and manage unmatched items:<\/strong> giving you greater visibility of potential compliance issues<\/p>\n<p>\u00b7 <strong>Improved data integration:<\/strong> gain insight into where improvements can be made<\/p>\n<p>&nbsp;<\/p>\n<h2>Data normalization from License Dashboard<\/h2>\n<p>Our data normalization tool collects raw data from more than <a href=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/04\/License-Dashboard-Datasheet-License-Manager-Audit-Connectors.pdf\">60 industry recognised inventory tools<\/a>, extracts the relevant information, and standardises the data in a clear, readable format.<\/p>\n<p>Delivered through our on-premise solution, <a href=\"https:\/\/licensedashboard.com\/en-gb\/products\/universal-data\/\">License Dashboard Universal Data<\/a> or as a standalone service, it gathers data at scheduled times to remove human error and free up your internal resources. We validate the data currently utilized by multiple areas of your business, helping you to make key strategic business decisions.<\/p>\n<p>Are you ready to start optimizing your ITAM data? Get in touch with our specialists today by booking a 1:1 call below. Alternatively, please email us at <a href=\"mailto:hello@licensedashboard.com\">hello@licensedashboard.com<\/a> or call 01904 562200 and one of our specialists will be in touch to discuss your requirements.<\/p>\n                                \n                                 \n                                    <a class=\"btn btn-primary hs-cta-trigger-button hs-cta-trigger-button-102586314120\" href=\"#GeneralEnquiry\" target=\"_blank\"  aria-label=\"Opens in a new tab\">\n                                        Start optimizing your ITAM data now  \n                                    <\/a> \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n     \n                            <section class=\"news-content-block author\">  \n                <div class=\"container\">  \n                    <div class=\"w-100 row pt-5 pb-5\">\n                        <div class=\"col-xl-2 col-lg-12 col-md-12 col-12 my-auto\">\n                                                        <span class=\"auth_p\">  \n                                <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/03\/Michaela-Gray_1x1.jpg\" alt=\"\" \/>\n                            <\/span>\n                             \n                        <\/div>\n\n                        <div class=\"col-xl-10 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                                            <p>Michaela has worked within the industry for over 11 years, both within sales and marketing. She works closely with the team to support them with all their marketing needs and maintains and promotes the License Dashboard brand.<\/p>\n                            \n                                                            <p class=\"name\">Michaela Gray<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>      \n            <\/section> \n                \n\n\n\n          \n\n    \n    <section id=\"block-block_ee7ab99e6363da5128e6820712138b33\" class=\"side-image-cta-block\" style=\"background: rgb(248,175,6);\">\n        <div\n            class=\"container-fluid p-0 align-left  hover_bg\">\n            <div class=\"row m-0 w-100 justify-content-center\">\n                <div class=\"col-xl-8 col-lg-8 col-md-12 col-sm-12 col-12 row m-0\">\n                                            <div class=\"my-auto col text-center\">\n                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2022\/11\/Bitmap4.svg\" alt=\"\"  \/>\n                        <\/div>\n                    \n                    <div class=\"my-auto col-xl-10 col-lg-10 col-md-12 col-sm-12 col-12 pt-5 pb-5\">\n                                                                                    <h2 style=\"color: ;\">\n                                    Start maximising your IT budget now                                <\/h2>\n                                                    \n                                                    <p>Arrange a free call with one of our specialists now to find out what changes your organisation should be making to maximise your IT budget in 2023.<\/p>\n                        \n                                                    <div class=\"text\">\n                                <a class=\"btn btn-primary \"\n                                    href=\"https:\/\/calendly.com\/sean-robinson-ldl\/cloud-cost-optimization-call-with-sean-robinson\" target=\"_blank\"  aria-label=\"Opens in a new tab\">\n                                    Arrange your free call now                                <\/a>\n                            <\/div>\n                        \n                        \n                        \n                                            <\/div>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_e6b6f0da19b608ef7519984ad477bf2e\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h3 style=\"color: ;\">Further reading<\/h3>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/shutterstock_632956724-1.jpg\"                                                     alt=\"The risks of Shadow IT: how to discover and eliminate hidden threats\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>The risks of Shadow IT: how to discover and eliminate hidden threats<\/h4>\n                                                <p>Understanding cloud and application migration is essential as more and more organisations begin to move&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/04\/shutterstock_2696593253-1.jpg\"                                                     alt=\"Revealing hidden software subscription complexity with License Dashboard\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Revealing hidden software subscription complexity with License Dashboard<\/h4>\n                                                <p>Discover hidden software subscriptions and overlapping licences. Gain visibility, optimise costs, and manage renewals with&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/revealing-hidden-software-subscription-complexity-with-license-dashboard\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\"                                                     alt=\"ITAM and FinOps: Why it\u2019s time these two worlds collide\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>ITAM and FinOps: Why it\u2019s time these two worlds collide<\/h4>\n                                                <p>Discover why ITAM and FinOps must work together to give your organisation complete visibility and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"Why traditional SAM tools struggle in a subscription-first world\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why traditional SAM tools struggle in a subscription-first world<\/h4>\n                                                <p>Discover why traditional SAM tools struggle with subscription software. Learn how centralised visibility simplifies tracking,&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-traditional-sam-tools-struggle-in-a-subscription-first-world\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"AI in ITAM: how AI could transform ITAM\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>AI in ITAM: how AI could transform ITAM<\/h4>\n                                                <p>Discover how AI can transform IT Asset Management, improving visibility, optimising licensing, reducing risk, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/ai-in-itam-how-ai-could-transform-itam\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"What \u201cgood\u201d SAM looks like with the right tool in 2026\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>What \u201cgood\u201d SAM looks like with the right tool in 2026<\/h4>\n                                                <p>Discover what effective software asset management looks like in 2026. Gain control, reduce waste, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/what-good-sam-looks-like-with-the-right-tool-in-2026\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/11\/shutterstock_2385072597-2-scaled.jpg\"                                                     alt=\"Why FinOps maturity matters\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why FinOps maturity matters<\/h4>\n                                                <p>Explore why moving beyond basic FinOps to a mature model improves forecasting, governance, and collaboration&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-finops-maturity-matters\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                                                <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    \n    <section id=\"block-block_85161954a2257d4c0ea16e725153363f\" class=\"cta-content-block theme-bg-alt\">\n        <div class=\"container style-alt\">\n            <div class=\"row m-0 w-100\">\n                <div class=\"col-xl-12 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                            <a class=\"btn-\" href=\"https:\/\/licensedashboard.com\/resources\/free-it-health-check\/\"\n                            target=\"_self\"                                 data-aos=\"fade-up\" >\n                            Contact us for a full online demo and free IT Health Check                        <\/a>\n                    \n                    \n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"Find out what data normalisation is, why it\u2019s important for your organisation\u2019s ITAM strategy, and what the benefits of it are with our quick guide. Read now","protected":false},"author":20,"featured_media":24246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[180],"tags":[],"class_list":["post-24341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Data Normalization? - License Dashboard<\/title>\n<meta name=\"description\" content=\"Find out what data normalisation is, why it\u2019s important for your organisation\u2019s ITAM strategy, and what the benefits of it are with our quick guide. 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