{"id":33713,"date":"2025-03-04T15:20:39","date_gmt":"2025-03-04T15:20:39","guid":{"rendered":"https:\/\/licensedashboard.com\/resources\/the-future-of-finops-and-sam\/"},"modified":"2025-10-16T15:04:45","modified_gmt":"2025-10-16T14:04:45","slug":"the-future-of-finops-and-sam","status":"publish","type":"post","link":"https:\/\/licensedashboard.com\/en-gb\/resources\/the-future-of-finops-and-sam\/","title":{"rendered":"The future of FinOps and SAM"},"content":{"rendered":"<div class=\"entry-content\">\n         \n    <div class=\"modal fade embed_modal\" id=\"form_block-block_208902fc83a7423be8266d0bd053bb9a\" tabindex=\"-1\" role=\"dialog\"\n        aria-labelledby=\"team_block-block_208902fc83a7423be8266d0bd053bb9aTitle\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n            <div class=\"modal-content\">\n                <div class=\"modal-header\">\n                    <span id=\"team_block-block_208902fc83a7423be8266d0bd053bb9aTitle\" class=\"sr-only\">Embed Code Modal<\/span>\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <span aria-hidden=\"true\">\n                            <i class=\"far fa-times\"><\/i>\n                        <\/span>\n                    <\/button>\n                <\/div>\n                <div class=\"modal-body p-5\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n     \n\n    <section id=\"block-block_208902fc83a7423be8266d0bd053bb9a\"\n        class=\" internal-banner-block theme-bg-image\"\n         style=\"background: url(https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/01\/LD-FY25-Q4-Landing-page-Renewal-Management-Webpage-banner-scaled.jpg)\" >\n                        <div class=\"container hover_bg\">\n                                                    <div class=\"row m-0 w-100\">\n                        <div class=\"col-xl-6 col-lg-6 col-md-11 col-sm-11 col-11 my-auto\">\n                                                            <h1 style=\"color: rgb(31,45,68);\">\n                                    The future of FinOps and SAM                                 <\/h1>\n                            \n                            \n                            \n                            \n                                                                                        \n                                                    <\/div>\n\n                        <div class=\"col-xl-6 col-lg-6 col-md-12 col-sm-12 col-12 text-right\">\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n    <\/section>\n\n\n\n\n\n \n\t \n\n\t     <section id=\"block-block_80fb8258becfb7ff68d8b0b6cf8d06ee\" class=\"breadcrumb_holder pt-5 pb-5 p-0 m-0\">\n\t\t\t<div class=\"container\" >\n\t\t\t\t<div class=\"row w-100 m-0\"> \n\t\t\t\t\t<div class=\"col-12 col-md-12 my-auto\">\n\t\t\t\t\t\t<span><span class=\"breadcrumb_last\" aria-current=\"page\">Resource<\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_378b0e5621d81c81e0a3b2c06941bb5b\" class=\"news-content-block\">  \n        <div class=\"container\">  \n         \n            <div class=\"post_det page-0\">\n                <p>4th March 2025<\/p>\n                <p>Michaela Gray<\/p>\n                <p class=\"cat\">\n                                    Blog<span>,<\/span>\n                 \n                <\/p> \n            <\/div>\n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"ord-1 my-auto\">\n                                <div class=\"col-xl-11 col-lg-11 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <p><span style=\"font-size: 22px; color: #000000;\"><span style=\"font-weight: 400;\">As more organisations shift to cloud computing and Software-as-a-Service (SaaS), it\u2019s becoming clear that FinOps (financial operations) and SAM (software asset management) need to work together closely. The lines between them are blending, making their collaboration essential for effective IT management.<\/span><\/span><\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                <div class=\"ord-2 my-auto\" >\n                                                                                                                                    <img class=\"wpsmartcrop-image\" src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/09\/LD-FY25-Q3-Blogs-FinOps-The-future-of-FinOps-and-SAM-Webpage-image2.png\" alt=\"\" \/>\n                                                                                    \n                                                                            <\/div>\n                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n\n\n          \n\n    <section id=\"block-block_725e80a108631a13d3da097d09bed8b1\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>Why FinOps and SAM makes sense<\/h2>\n<p>Bringing FinOps and SAM together isn\u2019t just about aligning two functions. It\u2019s about unlocking a range of benefits to transform your organisation\u2019s approach to IT management. Here\u2019s a look at some of the key benefits:<\/p>\n<p><span style=\"color: #e84070;\"><strong>Cost savings<\/strong>:<\/span> combining FinOps and SAM gives you a clearer view of your cloud and software spending, leading to smarter cost management and savings<\/p>\n<p><span style=\"color: #e84070;\"><strong>Better budget forecasting<\/strong>:<\/span> when FinOps and SAM work together, organisations can forecast budgets more accurately and avoid overspending, optimising financial resources<\/p>\n<p><span style=\"color: #e84070;\"><strong>Streamlined software management<\/strong>:<\/span> working in sync helps manage the software lifecycle more effectively, making sure your software investments are used wisely<\/p>\n<p><span style=\"color: #e84070;\"><strong>Optimised SaaS use<\/strong>:<\/span> by aligning financial and licensing processes, along with leveraging FinOps as a service, maximises the value of your SaaS investments and ensures they are used efficiently<\/p>\n<p>&nbsp;<\/p>\n<h3>Gain efficiency with FinOps as a service<\/h3>\n<p>FinOps as a service is transforming how organisations manage their cloud finances. It\u2019s a way to outsource cloud management, leaving the complex side of the cloud to be handled by specialists.<\/p>\n<p>With FinOps as a service, organisations gain access to specialised knowledge and technology. By outsourcing these functions, organisations can focus on their core activities while ensuring that their cloud resources are managed effectively and cost-efficiently. This service model not only enhances financial management but also helps organisations remain agile and competitive.<\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n\n\n          \n\n    \n    <section id=\"block-block_9f7ef7c944a8dc793f336f5887cd8fd9\" class=\"side-image-cta-block\" style=\"background: rgba(232,169,187,0.33);\">\n        <div\n            class=\"container-fluid p-0 align-left  hover_bg\">\n            <div class=\"row m-0 w-100 justify-content-center\">\n                <div class=\"col-xl-8 col-lg-8 col-md-12 col-sm-12 col-12 row m-0\">\n                                            <div class=\"my-auto col text-center\">\n                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/LD-FY25-Q3-New-Nav-Pages-Website-Icons9.png\" alt=\"\"  \/>\n                        <\/div>\n                    \n                    <div class=\"my-auto col-xl-10 col-lg-10 col-md-12 col-sm-12 col-12 pt-5 pb-5\">\n                                                                                    <h3 style=\"color: ;\">IT and SAM news delivered straight to you<\/h3>\n                                                    \n                        \n                        \n                                                                                    <div class=\"mt-4 w-100\">\n                                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"5756203\",\r\n    formId: \"8da47982-caa6-41d7-bff3-9f246492dd55\"\r\n  });\r\n<\/script>                                <\/div>\n                                                    \n                        \n                                            <\/div>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_c6fe1ba43684975f40a8eb07315f24a2\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>Future trends in FinOps and SAM collaboration<\/h2>\n<p>To stay as efficient as possible, your organisation need to be prepared for any changes. Technological trends and modernisation is set to redefine how FinOps and SAM work together, pushing for more advanced solutions and integrated approaches. Let\u2019s take a closer look at some of the key trends that will drive the future of FinOps and SAM collaboration:<\/p>\n<ol>\n<li><strong>AI and automation<\/strong>: AI-driven tools and automation are set to revolutionise how we manage costs and licenses. These technologies will boost accuracy and efficiency, making it easier to handle both cloud and software assets<\/li>\n<li><strong>Real-time analytics<\/strong>: real-time analytics and dashboards are becoming essential for optimising financial and license management, delivering instant insights for better decision-making<\/li>\n<li><strong>Cloud-native technologies<\/strong>: as cloud-native technologies progress, the need for stronger collaboration between FinOps and SAM will grow, requiring integrated solutions that address both cloud and software assets<\/li>\n<li><strong>Shift to cloud asset management (CAM)<\/strong>: the shift from traditional SAM to Cloud Asset Management (CAM) shows how the IT world is changing. CAM offers a more unified way to manage cloud and software resources, keeping everything streamlined<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2>The future of FinOps<\/h2>\n<p>The collaboration between FinOps and SAM isn&#8217;t just a trend. It\u2019s essential for organisations. By managing both software and cloud finances together, organisations will boost efficiency, stay compliant, and support long-term growth. Moving forward, integrating FinOps and SAM will be key to staying competitive in a cloud-driven world.<\/p>\n<p>For organisations looking to get ahead, adopting FinOps as a service is a smart move. It streamlines financial and asset management, helping organisations prepare for the future.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ready to take control of your cloud costs and software assets? Get in touch with License Dashboard now.<\/strong><\/p>\n                                \n                                 \n                                    <a class=\"btn btn-primary hs-cta-trigger-button hs-cta-trigger-button-102586314120\" href=\"#GeneralEnquiry\" target=\"_self\">\n                                        Contact us to find out more  \n                                    <\/a> \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n     \n                            <section class=\"news-content-block author\">  \n                <div class=\"container\">  \n                    <div class=\"w-100 row pt-5 pb-5\">\n                        <div class=\"col-xl-2 col-lg-12 col-md-12 col-12 my-auto\">\n                                                        <span class=\"auth_p\">  \n                                <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/03\/Michaela-Gray_1x1.jpg\" alt=\"\" \/>\n                            <\/span>\n                             \n                        <\/div>\n\n                        <div class=\"col-xl-10 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                                            <p>Michaela has worked within the industry for over 11 years, both within sales and marketing. She works closely with the team to support them with all their marketing needs and maintains and promotes the License Dashboard brand.<\/p>\n                            \n                                                            <p class=\"name\">Michaela Gray<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>      \n            <\/section> \n                \n\n\n\n          \n\n    <section id=\"block-block_940832634f09c64891a9ca4ae4517f4b\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h3 style=\"color: ;\">Further reading<\/h3>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/shutterstock_632956724-1.jpg\"                                                     alt=\"The risks of Shadow IT: how to discover and eliminate hidden threats\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>The risks of Shadow IT: how to discover and eliminate hidden threats<\/h4>\n                                                <p>Understanding cloud and application migration is essential as more and more organisations begin to move&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\"                                                     alt=\"ITAM and FinOps: Why it\u2019s time these two worlds collide\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>ITAM and FinOps: Why it\u2019s time these two worlds collide<\/h4>\n                                                <p>Discover why ITAM and FinOps must work together to give your organisation complete visibility and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"Why traditional SAM tools struggle in a subscription-first world\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why traditional SAM tools struggle in a subscription-first world<\/h4>\n                                                <p>Discover why traditional SAM tools struggle with subscription software. Learn how centralised visibility simplifies tracking,&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-traditional-sam-tools-struggle-in-a-subscription-first-world\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"AI in ITAM: how AI could transform ITAM\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>AI in ITAM: how AI could transform ITAM<\/h4>\n                                                <p>Discover how AI can transform IT Asset Management, improving visibility, optimising licensing, reducing risk, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/ai-in-itam-how-ai-could-transform-itam\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"What \u201cgood\u201d SAM looks like with the right tool in 2026\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>What \u201cgood\u201d SAM looks like with the right tool in 2026<\/h4>\n                                                <p>Discover what effective software asset management looks like in 2026. Gain control, reduce waste, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/what-good-sam-looks-like-with-the-right-tool-in-2026\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/11\/shutterstock_2385072597-2-scaled.jpg\"                                                     alt=\"Why FinOps maturity matters\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why FinOps maturity matters<\/h4>\n                                                <p>Explore why moving beyond basic FinOps to a mature model improves forecasting, governance, and collaboration&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-finops-maturity-matters\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/09\/shutterstock_1814674976-1.jpg\"                                                     alt=\"How to level up your FinOps maturity\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>How to level up your FinOps maturity<\/h4>\n                                                <p>Improve your FinOps maturity with clear signs to watch for, practical steps to grow, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/how-to-level-up-your-finops-maturity\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                                                <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_a78f255480834a63ac99b4eeeab5d6f0\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h2 style=\"color: ;\">\n                            Further reading                        <\/h2>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/shutterstock_632956724-1.jpg\"                                                     alt=\"The risks of Shadow IT: how to discover and eliminate hidden threats\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>The risks of Shadow IT: how to discover and eliminate hidden threats<\/h4>\n                                                <p>Understanding cloud and application migration is essential as more and more organisations begin to move&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\"                                                     alt=\"ITAM and FinOps: Why it\u2019s time these two worlds collide\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>ITAM and FinOps: Why it\u2019s time these two worlds collide<\/h4>\n                                                <p>Discover why ITAM and FinOps must work together to give your organisation complete visibility and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"Why traditional SAM tools struggle in a subscription-first world\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why traditional SAM tools struggle in a subscription-first world<\/h4>\n                                                <p>Discover why traditional SAM tools struggle with subscription software. Learn how centralised visibility simplifies tracking,&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-traditional-sam-tools-struggle-in-a-subscription-first-world\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"AI in ITAM: how AI could transform ITAM\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>AI in ITAM: how AI could transform ITAM<\/h4>\n                                                <p>Discover how AI can transform IT Asset Management, improving visibility, optimising licensing, reducing risk, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/ai-in-itam-how-ai-could-transform-itam\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                                                <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    \n    <section id=\"block-block_157e01e63936e39dc7df599db6e1af72\" class=\"cta-content-block theme-bg-alt\">\n        <div class=\"container style-alt\">\n            <div class=\"row m-0 w-100\">\n                <div class=\"col-xl-12 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                            <a class=\"btn-\" href=\"https:\/\/licensedashboard.com\/resources\/free-it-health-check\/\"\n                            target=\"_self\"                                 data-aos=\"fade-up\" >\n                            Contact us for a full online demo and free IT Health Check                        <\/a>\n                    \n                    \n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"Discover how FinOps and SAM is shaping the future of IT management, driving cost savings, efficiency, and compliance in a cloud-first world. 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