{"id":33715,"date":"2025-03-04T14:59:12","date_gmt":"2025-03-04T14:59:12","guid":{"rendered":"https:\/\/licensedashboard.com\/resources\/what-are-the-three-steps-to-building-business-cases-for-finops\/"},"modified":"2025-10-16T15:03:45","modified_gmt":"2025-10-16T14:03:45","slug":"what-are-the-three-steps-to-building-business-cases-for-finops","status":"publish","type":"post","link":"https:\/\/licensedashboard.com\/en-gb\/resources\/what-are-the-three-steps-to-building-business-cases-for-finops\/","title":{"rendered":"What are the three steps to building business cases for FinOps?"},"content":{"rendered":"<div class=\"entry-content\">\n         \n    <div class=\"modal fade embed_modal\" id=\"form_block-block_a33ff7b007ec128e2600d5166f3b2d98\" tabindex=\"-1\" role=\"dialog\"\n        aria-labelledby=\"team_block-block_a33ff7b007ec128e2600d5166f3b2d98Title\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n            <div class=\"modal-content\">\n                <div class=\"modal-header\">\n                    <span id=\"team_block-block_a33ff7b007ec128e2600d5166f3b2d98Title\" class=\"sr-only\">Embed Code Modal<\/span>\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <span aria-hidden=\"true\">\n                            <i class=\"far fa-times\"><\/i>\n                        <\/span>\n                    <\/button>\n                <\/div>\n                <div class=\"modal-body p-5\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n     \n\n    <section id=\"block-block_a33ff7b007ec128e2600d5166f3b2d98\"\n        class=\" internal-banner-block theme-bg-image\"\n         style=\"background: url(https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/01\/LDFY241-1-scaled.jpg)\" >\n                        <div class=\"container hover_bg\">\n                                                    <div class=\"row m-0 w-100\">\n                        <div class=\"col-xl-6 col-lg-6 col-md-11 col-sm-11 col-11 my-auto\">\n                                                            <h1 style=\"color: rgb(255,255,255);\">\n                                    What are the three steps to building business cases for FinOps?                                <\/h1>\n                            \n                            \n                            \n                            \n                                                                                        \n                                                    <\/div>\n\n                        <div class=\"col-xl-6 col-lg-6 col-md-12 col-sm-12 col-12 text-right\">\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n    <\/section>\n\n\n\n\n\n \n\t \n\n\t     <section id=\"block-block_3bfad20157c1e85d6ebc62504ae1c0cc\" class=\"breadcrumb_holder pt-5 pb-5 p-0 m-0\">\n\t\t\t<div class=\"container\" >\n\t\t\t\t<div class=\"row w-100 m-0\"> \n\t\t\t\t\t<div class=\"col-12 col-md-12 my-auto\">\n\t\t\t\t\t\t<span><span class=\"breadcrumb_last\" aria-current=\"page\">Resource<\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_02e8211245c58d4ed88fa27d834a721b\" class=\"news-content-block\">  \n        <div class=\"container\">  \n         \n            <div class=\"post_det page-0\">\n                <p>4th March 2025<\/p>\n                <p>Michaela Gray<\/p>\n                <p class=\"cat\">\n                                    Blog<span>,<\/span>\n                 \n                <\/p> \n            <\/div>\n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"ord-1 my-auto\">\n                                <div class=\"col-xl-11 col-lg-11 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <p><span style=\"font-size: 22px; color: #000000;\"><span style=\"font-weight: 400;\">As your organisation continues to migrate into the cloud, you&#8217;ve likely encountered the growing complexity and costs that come with it.\u00a0<\/span><\/span><\/p>\n<p>Managing cloud finances can feel overwhelming, especially as you try to balance innovation with cost efficiency. FinOps (Finance Operations) is all about aligning cloud investment with business objectives, optimising spending, and enabling agile financial management. However, to truly harness the power of FinOps and gain control over your cloud spending, it&#8217;s essential to start with a strong business case that aligns with your strategic goals.<\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                <div class=\"ord-2 my-auto\" >\n                                                                                                                                    <img class=\"wpsmartcrop-image\" src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/09\/LD-FY25-Q3-Blogs-FinOps-What-three-steps-to-building-business-cases-for-FinOps-Webpage-image.png\" alt=\"\" \/>\n                                                                                    \n                                                                            <\/div>\n                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n\n\n          \n\n    <section id=\"block-block_72a2224c323892ee674c6e4f325590a3\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>So, what are the three steps to building business cases for FinOps?<\/h2>\n<p>&nbsp;<\/p>\n<h3>1. Identify and business objectives<\/h3>\n<p>The first step in building a business case for FinOps is to identify and quantify the specific business objectives you aim to achieve. This isn&#8217;t just about cost saving, though that\u2019s often a critical component, it\u2019s about understanding how FinOps can drive broader business outcomes. Consider questions like:<\/p>\n<ul>\n<li><span style=\"color: #e6007e;\">How will FinOps boost efficiency?<\/span><\/li>\n<li><span style=\"color: #e6007e;\">What\u2019s the impact on profitability?<\/span><\/li>\n<li><span style=\"color: #e6007e;\">Can FinOps enhance decision-making across the organisation?<\/span><\/li>\n<\/ul>\n<p>Gather insights from different teams like finance, IT, and operations. They\u2019ll each have different priorities that FinOps can address. For example, while IT might focus on optimising cloud resource utilisation, finance may be more concerned with budget adherence and forecasting accuracy.<\/p>\n<p>Once objectives are identified, quantify them. Use metrics such as cost reductions, time savings, or improved financial forecasting accuracy to make your case tangible. For instance, if your goal is to reduce cloud spending by 20%, calculate what that savings looks like in monetary terms and how it will affect the bottom line. This approach gives stakeholders a clear understanding of what success looks like and how FinOps will contribute to it.<\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n\n\n          \n\n    \n    <section id=\"block-block_4e35d34bae1072e799d1a3c0eaafb66a\" class=\"side-image-cta-block\" style=\"background: rgba(232,169,187,0.33);\">\n        <div\n            class=\"container-fluid p-0 align-left  hover_bg\">\n            <div class=\"row m-0 w-100 justify-content-center\">\n                <div class=\"col-xl-8 col-lg-8 col-md-12 col-sm-12 col-12 row m-0\">\n                                            <div class=\"my-auto col text-center\">\n                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/LD-FY25-Q3-New-Nav-Pages-Website-Icons9.png\" alt=\"\"  \/>\n                        <\/div>\n                    \n                    <div class=\"my-auto col-xl-10 col-lg-10 col-md-12 col-sm-12 col-12 pt-5 pb-5\">\n                                                                                    <h3 style=\"color: ;\">IT and SAM news delivered straight to you<\/h3>\n                                                    \n                        \n                        \n                                                                                    <div class=\"mt-4 w-100\">\n                                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"5756203\",\r\n    formId: \"8da47982-caa6-41d7-bff3-9f246492dd55\"\r\n  });\r\n<\/script>                                <\/div>\n                                                    \n                        \n                                            <\/div>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_e3ee419a63b041ce45dcadaa365f3471\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h3>2. Build a comprehensive financial model<\/h3>\n<p>A compelling business case for FinOps needs an outline of the costs, benefits, and ROI of the initiative. Here\u2019s what to include:<\/p>\n<p><span style=\"color: #e6007e;\">I<strong>nitial costs:<\/strong><\/span> what is the upfront investment? Think software tools, staff training, or consultancy fees<\/p>\n<p><span style=\"color: #e6007e;\"><strong>Ongoing costs:<\/strong><\/span> factor in recurring expenses like software subscriptions, personnel, and continuous improvement efforts<\/p>\n<p><span style=\"color: #e6007e;\"><strong>Projected benefits:<\/strong> <\/span>link these directly to your goals. For example, if you\u2019re aiming for better forecasting, quantify how much that will save or earn you<\/p>\n<p><span style=\"color: #e6007e;\"><strong>ROI calculation:<\/strong><\/span> show how the benefits outweigh the costs, including both direct financial gains and softer benefits like better decision-making<\/p>\n<p>Use conservative estimates to keep it realistic and include a sensitivity analysis to show how changes in key assumptions (like cloud usage) could affect your ROI. This builds trust and demonstrates that you\u2019ve covered all the bases.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Align stakeholders and secure buy-in<\/h3>\n<p>The final step in building a business case for FinOps is to align stakeholders and secure their buy-in. Here\u2019s how to do it:<\/p>\n<p><span style=\"color: #e6007e;\"><strong>Tailor the message:<\/strong><\/span> different stakeholders have different concerns. The CFO cares about cost savings and ROI, while the CIO is likely focused on efficiency and scalability, so it\u2019s best to customise your pitch accordingly<\/p>\n<p><strong><span style=\"color: #e6007e;\">Engage early and often<\/span>:<\/strong> involve key stakeholders from the start. This helps you gather the right data and ensures they feel invested in the process<\/p>\n<p><span style=\"color: #e6007e;\"><strong>Present clear, actionable insights:<\/strong><\/span> focus on how FinOps will benefit their specific areas and contribute to the organisation\u2019s success<\/p>\n<p><span style=\"color: #e6007e;\"><strong>Use data to build trust:<\/strong><\/span> wherever possible, use data to back up your claims. Whether it\u2019s past cloud spending, industry benchmarks, or case studies. Solid data builds credibility<\/p>\n<p>Finally, be ready to address any concerns. Stakeholders might have questions about risks, timelines for returns, or the impact on current operations. Tackle these head-on with well-prepared answers and contingency plans where needed.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ready to find out more about FinOps, take control of your cloud spending, and drive better business outcomes? <\/strong><\/p>\n<p>Alternatively, please email us at hello@licensedashboard.com or call 01904 562200, and one of our specialists will be in touch to discuss your requirements.<\/p>\n                                \n                                 \n                                    <a class=\"btn btn-primary hs-cta-trigger-button hs-cta-trigger-button-102586314120\" href=\"#GeneralEnquiry\" target=\"_blank\"  aria-label=\"Opens in a new tab\">\n                                        Get in touch  \n                                    <\/a> \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n     \n                            <section class=\"news-content-block author\">  \n                <div class=\"container\">  \n                    <div class=\"w-100 row pt-5 pb-5\">\n                        <div class=\"col-xl-2 col-lg-12 col-md-12 col-12 my-auto\">\n                                                        <span class=\"auth_p\">  \n                                <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/03\/Michaela-Gray_1x1.jpg\" alt=\"\" \/>\n                            <\/span>\n                             \n                        <\/div>\n\n                        <div class=\"col-xl-10 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                                            <p>Michaela has worked within the industry for over 11 years, both within sales and marketing. She works closely with the team to support them with all their marketing needs and maintains and promotes the License Dashboard brand.<\/p>\n                            \n                                                            <p class=\"name\">Michaela Gray<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>      \n            <\/section> \n                \n\n\n\n          \n\n    <section id=\"block-block_e92ab787326bd96e59cced6357f720b7\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h3 style=\"color: ;\">Further reading<\/h3>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div 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             <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\"                                                     alt=\"ITAM and FinOps: Why it\u2019s time these two worlds collide\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>ITAM and FinOps: Why it\u2019s time these two worlds collide<\/h4>\n                                                <p>Discover why ITAM and FinOps must work together to give your organisation complete visibility and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n              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traditional SAM tools struggle with subscription software. Learn how centralised visibility simplifies tracking,&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-traditional-sam-tools-struggle-in-a-subscription-first-world\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"AI in ITAM: how AI could transform ITAM\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>AI in ITAM: how AI could transform ITAM<\/h4>\n                                                <p>Discover how AI can transform IT Asset Management, improving visibility, optimising licensing, reducing risk, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/ai-in-itam-how-ai-could-transform-itam\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"What \u201cgood\u201d SAM looks like with the right tool in 2026\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>What \u201cgood\u201d SAM looks like with the right tool in 2026<\/h4>\n                                                <p>Discover what effective software asset management looks like in 2026. Gain control, reduce waste, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/what-good-sam-looks-like-with-the-right-tool-in-2026\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/11\/shutterstock_2385072597-2-scaled.jpg\"                                                     alt=\"Why FinOps maturity matters\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why FinOps maturity matters<\/h4>\n                                                <p>Explore why moving beyond basic FinOps to a mature model improves forecasting, governance, and collaboration&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-finops-maturity-matters\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        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<p>Improve your FinOps maturity with clear signs to watch for, practical steps to grow, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/how-to-level-up-your-finops-maturity\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                                                <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_e148727438922d1f97e07a82f4bcd02c\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h2 style=\"color: ;\">\n                            Further reading                        <\/h2>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/shutterstock_632956724-1.jpg\"                                                     alt=\"The risks of Shadow IT: how to discover and eliminate hidden threats\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>The risks of Shadow IT: how to discover and eliminate hidden threats<\/h4>\n                                                <p>Understanding cloud and application migration is essential as more and more organisations begin to move&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                  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