{"id":33718,"date":"2025-03-04T12:18:35","date_gmt":"2025-03-04T12:18:35","guid":{"rendered":"https:\/\/licensedashboard.com\/resources\/an-introduction-to-finops-understanding-finops-in-sam\/"},"modified":"2025-10-16T14:59:51","modified_gmt":"2025-10-16T13:59:51","slug":"an-introduction-to-finops-understanding-finops-in-sam","status":"publish","type":"post","link":"https:\/\/licensedashboard.com\/en-gb\/resources\/an-introduction-to-finops-understanding-finops-in-sam\/","title":{"rendered":"An introduction to FinOps: understanding FinOps in SAM"},"content":{"rendered":"<div class=\"entry-content\">\n         \n    <div class=\"modal fade embed_modal\" id=\"form_block-block_ba2710b8d6e2929b7c3908abdce6a5b9\" tabindex=\"-1\" role=\"dialog\"\n        aria-labelledby=\"team_block-block_ba2710b8d6e2929b7c3908abdce6a5b9Title\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n            <div class=\"modal-content\">\n                <div class=\"modal-header\">\n                    <span id=\"team_block-block_ba2710b8d6e2929b7c3908abdce6a5b9Title\" class=\"sr-only\">Embed Code Modal<\/span>\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <span aria-hidden=\"true\">\n                            <i class=\"far fa-times\"><\/i>\n                        <\/span>\n                    <\/button>\n                <\/div>\n                <div class=\"modal-body p-5\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n     \n\n    <section id=\"block-block_ba2710b8d6e2929b7c3908abdce6a5b9\"\n        class=\" internal-banner-block theme-bg-image\"\n         style=\"background: url(https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/01\/LD-FY25-Q4-Landing-Page-FinOps-Webpage-Banner-Image-V4-scaled.jpg)\" >\n                        <div class=\"container hover_bg\">\n                                                    <div class=\"row m-0 w-100\">\n                        <div class=\"col-xl-6 col-lg-6 col-md-11 col-sm-11 col-11 my-auto\">\n                                                            <h1 style=\"color: rgb(255,255,255);\">\n                                    An introduction to FinOps                                <\/h1>\n                            \n                                                            <p><span style=\"color: #ffffff;\">Understanding FinOps in SAM<\/span><\/p>\n                            \n                            \n                            \n                                                                                        \n                                                    <\/div>\n\n                        <div class=\"col-xl-6 col-lg-6 col-md-12 col-sm-12 col-12 text-right\">\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n    <\/section>\n\n\n\n\n\n \n\t \n\n\t     <section id=\"block-block_50f2d4a7b84c788bb600b155fcf14817\" class=\"breadcrumb_holder pt-5 pb-5 p-0 m-0\">\n\t\t\t<div class=\"container\" >\n\t\t\t\t<div class=\"row w-100 m-0\"> \n\t\t\t\t\t<div class=\"col-12 col-md-12 my-auto\">\n\t\t\t\t\t\t<span><span class=\"breadcrumb_last\" aria-current=\"page\">Resource<\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_fedb1d8f32069ec93370b6e80583f036\" class=\"news-content-block\">  \n        <div class=\"container\">  \n         \n            <div class=\"post_det page-0\">\n                <p>4th March 2025<\/p>\n                <p>Michaela Gray<\/p>\n                <p class=\"cat\">\n                                    Blog<span>,<\/span>\n                 \n                <\/p> \n            <\/div>\n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"ord-1 my-auto\">\n                                <div class=\"col-xl-11 col-lg-11 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <p><span style=\"font-size: 22px; color: #000000;\"><span style=\"font-weight: 400;\">With the rise of cloud computing and subscription-based licensing, managing software costs is becoming more complex. We\u2019re making an introduction to FinOps, detailing how your organisation will benefit from financially driven data decisions.\u00a0<\/span><\/span><\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                <div class=\"ord-2 my-auto\" >\n                                                                                                                                    <img class=\"wpsmartcrop-image\" src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/01\/LD-FY25-Q3-Landing-Page-Webpage-Image-700x400-FinOps-1.png\" alt=\"FinOps lifecycle\" \/>\n                                                                                    \n                                                                            <\/div>\n                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n\n\n          \n\n    <section id=\"block-block_0b05fa2a916c2370fdbd172f976becb3\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>What is FinOps, and why does it matter in SAM?<\/h2>\n<p>FinOps is all about bridging the gap between technology, finance, and business teams to get a clear view of cloud costs and drive better financial decisions. It&#8217;s a framework for managing the financial side of IT, ensuring that you\u2019re getting the best value from your software investments, whether in the cloud or on-premises.<\/p>\n<p>Traditionally, SAM Teams focus on compliance and inventory, ensuring licences are used efficiently and in line with vendor contracts. But as cloud adoption grows, managing software costs becomes more complex. FinOps adds a layer of financial discipline to the process of acquiring, managing, and retiring software assets, helping SAM Teams manage costs more effectively.<\/p>\n<p>&nbsp;<\/p>\n<h2>How do FinOps principles help to streamline software spending and governance?<\/h2>\n<p>So, how does FinOps actually help with SAM? Let\u2019s break down a few key FinOps principles and see how they apply to software asset management:<\/p>\n<p>&nbsp;<\/p>\n<h3>Visibility into spend<\/h3>\n<p>FinOps emphasises having complete visibility into your software spending across the board. For SAM professionals, this is crucial. Without visibility, you can\u2019t track how many licences are being used, whether they\u2019re being over or underutilised, and where waste is occurring. FinOps enables real-time visibility, so you can react quickly to any changes, avoid unexpected costs, and ensure your software budget is under control.<\/p>\n<p>&nbsp;<\/p>\n<h3>Collaboration between teams<\/h3>\n<p>One of the key strengths of FinOps is that it encourages collaboration between departments, especially IT, finance, and procurement. This isn\u2019t always easy when these teams are used to working independently. But by bringing everyone together, FinOps makes it easier to align software investments with business objectives.<\/p>\n<p>&nbsp;<\/p>\n<h3>Optimisation through data<\/h3>\n<p>A key aspect of FinOps is leveraging data to drive optimisation. For SAM professionals, this means using detailed usage data to make informed decisions about licence management. By analysing usage patterns and costs, you can identify opportunities to optimise licences, negotiate better deals, and reduce overall software expenses.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Cost accountability<\/strong><\/h3>\n<p>FinOps promotes a culture of cost accountability, meaning that each department using software is responsible for its associated costs. This principle supports SAM professionals in having more productive conversations about software investments and ensures that software spending aligns with actual usage.<\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n\n\n          \n\n    \n    <section id=\"block-block_01fec832d2791a859ad5cb69aca3b634\" class=\"side-image-cta-block\" style=\"background: rgba(232,169,187,0.33);\">\n        <div\n            class=\"container-fluid p-0 align-left  hover_bg\">\n            <div class=\"row m-0 w-100 justify-content-center\">\n                <div class=\"col-xl-8 col-lg-8 col-md-12 col-sm-12 col-12 row m-0\">\n                                            <div class=\"my-auto col text-center\">\n                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/LD-FY25-Q3-New-Nav-Pages-Website-Icons9.png\" alt=\"\"  \/>\n                        <\/div>\n                    \n                    <div class=\"my-auto col-xl-10 col-lg-10 col-md-12 col-sm-12 col-12 pt-5 pb-5\">\n                                                                                    <h3 style=\"color: ;\">IT and SAM news delivered straight to you<\/h3>\n                                                    \n                        \n                        \n                                                                                    <div class=\"mt-4 w-100\">\n                                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"5756203\",\r\n    formId: \"8da47982-caa6-41d7-bff3-9f246492dd55\"\r\n  });\r\n<\/script>                                <\/div>\n                                                    \n                        \n                                            <\/div>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_16633db9783d08eadfcaa80843b307bf\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>Common challenges SAM professionals face with financial operations<\/h2>\n<p>Integrating FinOps into SAM isn\u2019t without its challenges.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #e84070;\"><strong>Lack of visibility<\/strong>:<\/span> gaining complete visibility into software usage and costs can be difficult, especially with the complexity of cloud-based applications<\/p>\n<p><span style=\"color: #e84070;\"><strong>Evolving licence models<\/strong>:<\/span> keeping up with rapidly changing licensing models from cloud providers can be challenging, making it harder to understand their financial implications<\/p>\n<p><span style=\"color: #e84070;\"><strong>Complex cloud costs<\/strong>:<\/span> managing costs in the cloud introduces complexities such as dynamic pricing and tiered usage, which can be difficult to predict and control<\/p>\n<p><span style=\"color: #e84070;\"><strong>Siloed teams<\/strong>:<\/span> getting IT, finance, and business teams to collaborate effectively can be challenging<\/p>\n<p><span style=\"color: #e84070;\"><strong>Unclear accountability<\/strong>:<\/span> defining who owns the cost of software can be ambiguous, leading to uncontrolled spending and cost overruns<\/p>\n<p>But these challenges aren\u2019t impossible to overcome. By embracing FinOps principles, tools, and collaboration across teams, you will overcome these hurdles, bringing greater transparency and control to software spending.<\/p>\n<p>&nbsp;<\/p>\n<h2>Bringing it all together<\/h2>\n<p>Adopting a FinOps strategy is a powerful way to enhance your approach to SAM. By focusing on how FinOps will inform, optimise, and operate within your SAM processes, you\u2019ll gain better control over software spending and drive more value from your investments.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Speak to our one of our specialists today to embrace FinOps and take your SAM practices to the next level.<\/strong><\/p>\n<p>Alternatively, please email us at hello@licensedashboard.com or call 01904 562200, and one of our specialists will be in touch to discuss your requirements.<\/p>\n<p>&nbsp;<\/p>\n                                \n                                 \n                                    <a class=\"btn btn-primary hs-cta-trigger-button hs-cta-trigger-button-102586314120\" href=\"#GeneralEnquiry\" target=\"_self\">\n                                        Get in touch today  \n                                    <\/a> \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n     \n                            <section class=\"news-content-block author\">  \n                <div class=\"container\">  \n                    <div class=\"w-100 row pt-5 pb-5\">\n                        <div class=\"col-xl-2 col-lg-12 col-md-12 col-12 my-auto\">\n                                                        <span class=\"auth_p\">  \n                                <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/03\/Michaela-Gray_1x1.jpg\" alt=\"\" \/>\n                            <\/span>\n                             \n                        <\/div>\n\n                        <div class=\"col-xl-10 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                                            <p>Michaela has worked within the industry for over 11 years, both within sales and marketing. She works closely with the team to support them with all their marketing needs and maintains and promotes the License Dashboard brand.<\/p>\n                            \n                                                            <p class=\"name\">Michaela Gray<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>      \n            <\/section> \n                \n\n\n\n          \n\n    <section id=\"block-block_b1aef34fa4cea0650aed870395de9b0b\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h3 style=\"color: ;\">Further reading<\/h3>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/shutterstock_632956724-1.jpg\"                                                     alt=\"The risks of Shadow IT: how to discover and eliminate hidden threats\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>The risks of Shadow IT: how to discover and eliminate hidden threats<\/h4>\n                                                <p>Understanding cloud and application migration is essential as more and more organisations begin to move&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\"                                                     alt=\"ITAM and FinOps: Why it\u2019s time these two worlds collide\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>ITAM and FinOps: Why it\u2019s time these two worlds collide<\/h4>\n                                                <p>Discover why ITAM and FinOps must work together to give your organisation complete visibility and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"Why traditional SAM tools struggle in a subscription-first world\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why traditional SAM tools struggle in a subscription-first world<\/h4>\n                                                <p>Discover why traditional SAM tools struggle with subscription software. Learn how centralised visibility simplifies tracking,&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-traditional-sam-tools-struggle-in-a-subscription-first-world\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"AI in ITAM: how AI could transform ITAM\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>AI in ITAM: how AI could transform ITAM<\/h4>\n                                                <p>Discover how AI can transform IT Asset Management, improving visibility, optimising licensing, reducing risk, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/ai-in-itam-how-ai-could-transform-itam\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"What \u201cgood\u201d SAM looks like with the right tool in 2026\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>What \u201cgood\u201d SAM looks like with the right tool in 2026<\/h4>\n                                                <p>Discover what effective software asset management looks like in 2026. Gain control, reduce waste, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/what-good-sam-looks-like-with-the-right-tool-in-2026\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/11\/shutterstock_2385072597-2-scaled.jpg\"                                                     alt=\"Why FinOps maturity matters\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why FinOps maturity matters<\/h4>\n                                                <p>Explore why moving beyond basic FinOps to a mature model improves forecasting, governance, and collaboration&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-finops-maturity-matters\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/09\/shutterstock_1814674976-1.jpg\"                                                     alt=\"How to level up your FinOps maturity\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>How to level up your FinOps maturity<\/h4>\n                                                <p>Improve your FinOps maturity with clear signs to watch for, practical steps to grow, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/how-to-level-up-your-finops-maturity\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                                                <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n          \n\n    <section id=\"block-block_74b3cca4ba802689aec01d061c857814\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h2 style=\"color: ;\">\n                            Further reading                        <\/h2>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/shutterstock_632956724-1.jpg\"                                                     alt=\"The risks of Shadow IT: how to discover and eliminate hidden threats\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>The risks of Shadow IT: how to discover and eliminate hidden threats<\/h4>\n                                                <p>Understanding cloud and application migration is essential as more and more organisations begin to move&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\"                                                     alt=\"ITAM and FinOps: Why it\u2019s time these two worlds collide\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>ITAM and FinOps: Why it\u2019s time these two worlds collide<\/h4>\n                                                <p>Discover why ITAM and FinOps must work together to give your organisation complete visibility and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"Why traditional SAM tools struggle in a subscription-first world\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why traditional SAM tools struggle in a subscription-first world<\/h4>\n                                                <p>Discover why traditional SAM tools struggle with subscription software. 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