{"id":34529,"date":"2026-03-31T09:31:42","date_gmt":"2026-03-31T08:31:42","guid":{"rendered":"https:\/\/licensedashboard.com\/?p=34529"},"modified":"2026-03-31T09:36:30","modified_gmt":"2026-03-31T08:36:30","slug":"itam-and-finops-why-its-time-these-two-worlds-collide","status":"publish","type":"post","link":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/","title":{"rendered":"ITAM and FinOps: Why it\u2019s time these two worlds collide"},"content":{"rendered":"<div class=\"entry-content\">\n         \n    <div class=\"modal fade embed_modal\" id=\"form_block-block_385f0263243cf355f459a0b26c7eb3ad\" tabindex=\"-1\" role=\"dialog\"\n        aria-labelledby=\"team_block-block_385f0263243cf355f459a0b26c7eb3adTitle\" aria-hidden=\"true\">\n        <div class=\"modal-dialog modal-dialog-centered\" role=\"document\">\n            <div class=\"modal-content\">\n                <div class=\"modal-header\">\n                    <span id=\"team_block-block_385f0263243cf355f459a0b26c7eb3adTitle\" class=\"sr-only\">Embed Code Modal<\/span>\n                    <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                        <span aria-hidden=\"true\">\n                            <i class=\"far fa-times\"><\/i>\n                        <\/span>\n                    <\/button>\n                <\/div>\n                <div class=\"modal-body p-5\">\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n     \n\n    <section id=\"block-block_385f0263243cf355f459a0b26c7eb3ad\"\n        class=\" internal-banner-block theme-bg-image\"\n         style=\"background: url(https:\/\/licensedashboard.com\/wp-content\/uploads\/2025\/01\/LDFY252-2-scaled.jpg)\" >\n                        <div class=\"container hover_bg\">\n                                                    <div class=\"row m-0 w-100\">\n                        <div class=\"col-xl-6 col-lg-6 col-md-11 col-sm-11 col-11 my-auto\">\n                                                            <h1 style=\"color: rgb(39,58,87);\">\n                                    ITAM and FinOps: Why it\u2019s time these two worlds collide                                <\/h1>\n                            \n                            \n                            \n                            \n                                                                                        \n                                                    <\/div>\n\n                        <div class=\"col-xl-6 col-lg-6 col-md-12 col-sm-12 col-12 text-right\">\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n    <\/section>\n\n\n\n \n\t \n\n\t     <section id=\"block-block_bbb5ebf1cf7f93ebdf89bbb7d62067ad\" class=\"breadcrumb_holder pt-5 pb-5 p-0 m-0\">\n\t\t\t<div class=\"container\" >\n\t\t\t\t<div class=\"row w-100 m-0\"> \n\t\t\t\t\t<div class=\"col-12 col-md-12 my-auto\">\n\t\t\t\t\t\t<span><span class=\"breadcrumb_last\" aria-current=\"page\">Resource<\/span><\/span>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\n\n          \n\n    <section id=\"block-block_bae6f075f31b0318e8b7d15c2f9f99b8\" class=\"news-content-block\">  \n        <div class=\"container\">  \n         \n            <div class=\"post_det page-0\">\n                <p>31st March 2026<\/p>\n                <p>Sean Robinson<\/p>\n                <p class=\"cat\">\n                                    Blog<span>,<\/span>\n                 \n                <\/p> \n            <\/div>\n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"ord-1 my-auto\">\n                                <div class=\"col-xl-11 col-lg-11 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <p><span style=\"font-size: 22px;\">IT asset management (ITAM) teams focus on <a href=\"https:\/\/licensedashboard.com\/en-gb\/it-risk-mitigation\/\">software governance<\/a>, licensing, and compliance. FinOps teams focus on cloud usage, cost visibility, and financial accountability. But both aim to answer the same question: are we getting value from our technology spend?  <\/span><\/p>\n<p>Yet they often approach that question separately. As cloud, SaaS, and hybrid infrastructure continue to grow, that separation makes less sense. <\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                <div class=\"ord-2 my-auto\" >\n                                                                                                                                    <img class=\"wpsmartcrop-image\" src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/LD-FY25-Q3-New-Nav-Pages-Webpage-Images-17-1.png\" alt=\"\" \/>\n                                                                                    \n                                                                            <\/div>\n                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n          \n\n    <section id=\"block-block_d084f0b8fdc40f9a64a955096f9ef400\" class=\"news-content-block\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>Two disciplines with a shared goal<\/h2>\n<p>At their core, ITAM and FinOps both exist to bring control and transparency to technology costs.<\/p>\n<p>ITAM traditionally manages software licences, vendor contracts, and compliance risk. It helps organisations understand what they own, what they are entitled to use, and where licensing exposure may exist. <\/p>\n<p>FinOps focuses on the financial management of cloud services. It gives organisations better visibility into consumption-based spending and helps teams optimise how resources are used. <\/p>\n<p>Although they evolved from different areas of IT, the objectives are closely aligned. Both rely on accurate data, clear ownership, and continuous optimisation. Both help organizations make smarter financial decisions about technology.  <\/p>\n<p>If you&#8217;re exploring how FinOps fits within software asset management, our article <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/an-introduction-to-finops-understanding-finops-in-sam\/\">An Introduction to FinOps: Understanding FinOps in SAM<\/a> explains the foundations of the practice.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>The risk of managing them separately<\/h2>\n<p>When ITAM and FinOps operate in isolation, organisations rarely see the full financial picture.<br \/>\nA typical cloud workload can involve infrastructure costs, licenced software, and subscriptions purchased through a cloud marketplace. FinOps may track the infrastructure spend, while ITAM monitors the licence entitlement. But neither team necessarily sees how those costs interact.  <\/p>\n<p>This disconnect can lead to inefficient decisions. Cloud environments may be technically optimised but still carry unnecessary licencing costs. SaaS applications may be purchased without visibility of existing software investments. Different teams may adopt tools that duplicate capabilities already available elsewhere in the organisation.   <\/p>\n<p>The result is fragmented optimization. Costs are reduced in one area while overspending continues in another. <\/p>\n                                \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n    \n\n          \n\n    \n    <section id=\"block-block_cf6f7a5f68f3351330ee74dac40912db\" class=\"side-image-cta-block\" style=\"background: rgba(232,169,187,0.33);\">\n        <div\n            class=\"container-fluid p-0 align-left  hover_bg\">\n            <div class=\"row m-0 w-100 justify-content-center\">\n                <div class=\"col-xl-8 col-lg-8 col-md-12 col-sm-12 col-12 row m-0\">\n                                            <div class=\"my-auto col text-center\">\n                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/LD-FY25-Q3-New-Nav-Pages-Website-Icons9.png\" alt=\"\"  \/>\n                        <\/div>\n                    \n                    <div class=\"my-auto col-xl-10 col-lg-10 col-md-12 col-sm-12 col-12 pt-5 pb-5\">\n                                                                                    <h3 style=\"color: ;\">IT and SAM news delivered straight to you<\/h3>\n                                                    \n                        \n                        \n                                                                                    <div class=\"mt-4 w-100\">\n                                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"5756203\",\r\n    formId: \"8da47982-caa6-41d7-bff3-9f246492dd55\"\r\n  });\r\n<\/script>                                <\/div>\n                                                    \n                        \n                                            <\/div>\n                <\/div>\n\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n          \n\n    <section id=\"block-block_003f4f0dc05258e99902e51162f25955\" class=\"news-content-block hs-cta-trigger-button hs-cta-trigger-button-102586314120\">  \n        <div class=\"container\">  \n        \n            <div class=\"row m-0 w-100\">\n                                                                    <div class=\"w-100 row mt-4 mb-4 ic ml-0 mr-0 col-12\">\n                            <div class=\"col-12 p-0 my-auto\">\n                                <div class=\"col-xl-12 col-lg-12 col-md-12 col-12 p-0 mll\">\n                                  \n                                    <h3 ><\/h3>\n                                 \n\n                                                                    <h2>Why convergence is becoming inevitable<\/h2>\n<p>As organizations adopt more cloud and SaaS services, the boundaries between infrastructure, software, and subscription costs continue to blur.<\/p>\n<p>This shift is already driving closer collaboration between FinOps and ITAM teams. Both depend on similar data sources, including asset inventories, SaaS usage data, vendor agreements, and cloud billing information. When these insights are combined, organizations gain far better visibility into technology spend.<\/p>\n<p>It also supports stronger financial planning. When licensing commitments, cloud usage patterns, and SaaS subscriptions are analyzed together, organizations can make more informed decisions about renewals, migrations, and optimization initiatives.<\/p>\n<p>Want to explore further? We look at this growing relationship further in our blog <a href=\"https:\/\/licensedashboard.com\/resources\/the-future-of-finops-and-sam\/\">The Future of FinOps and SAM<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>Building collaboration between ITAM and FinOps<\/h2>\n<p>Bringing these practices together does not require a major organizational overhaul. In most cases, progress starts with better collaboration and shared visibility.<\/p>\n<p>ITAM and FinOps teams should be working from the same core datasets, including asset inventories, license entitlements, SaaS subscriptions, and cloud billing data. When these sources are connected, organizations gain a clearer view of how technology spending flows across the estate.<\/p>\n<p>Just as importantly, optimization efforts should be aligned. Cloud cost initiatives often affect software licensing, and licensing decisions can influence how workloads are designed. Without collaboration, those decisions risk working against each other.<\/p>\n<p>Many organizations also benefit from shared governance structures that bring together finance, engineering, ITAM, and FinOps stakeholders. Technology spending now spans multiple teams, and effective financial management requires input from all of them.<\/p>\n<p>If you\u2019re building the case for stronger FinOps practices internally, our blog on <a href=\"https:\/\/licensedashboard.com\/resources\/what-are-the-three-steps-to-building-business-cases-for-finops\/\">developing business cases for FinOps<\/a> provides a helpful starting point<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><strong>Let\u2019s continue the conversation\u00a0<\/strong><\/h2>\n<p>ITAM and FinOps are moving closer together as organizations look for better control of technology spend. If you&#8217;re exploring how these disciplines can work together in practice, our FinOps resources provide deeper insight into the frameworks and challenges involved.<\/p>\n<p>Browse the full FinOps series <a href=\"https:\/\/licensedashboard.com\/resources\/blog\/\">here<\/a> \ud83d\udc49<\/p>\n                                \n                                 \n                                    <a class=\"btn btn-primary \" href=\"#GeneralEnquiry\" target=\"_self\">\n                                        Contact us to find out more  \n                                    <\/a> \n                                                                <\/div>\n                            <\/div>\n\n                                                                                    <\/div>                           \n                                                            <\/div>\n        <\/div> \n    <\/section> \n\n     \n                            <section class=\"news-content-block author\">  \n                <div class=\"container\">  \n                    <div class=\"w-100 row pt-5 pb-5\">\n                        <div class=\"col-xl-2 col-lg-12 col-md-12 col-12 my-auto\">\n                                                        <span class=\"auth_p\">  \n                                <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2023\/02\/Sean-Robinson_1x1-e1677610273308.jpg\" alt=\"\" \/>\n                            <\/span>\n                             \n                        <\/div>\n\n                        <div class=\"col-xl-10 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                                            <p>Sean is a pioneer of SAM with over 20 years\u2019 experience in software licensing compliance. He developed our industry leading, software asset and license management tool, License Manager, delivering SAM services to some of the largest companies in the world.<\/p>\n                            \n                                                            <p class=\"name\">Sean Robinson<\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>      \n            <\/section> \n                \n\n          \n\n    <section id=\"block-block_1e8fe302f419f2c45461de298a567dcb\" class=\"more-news-slider-block\">\n        <div class=\"container\">\n            <div class=\"w-100\">\n                                                            <h2 style=\"color: ;\">\n                            Further reading                        <\/h2>\n                                    \n\n                                    <div class=\"more-news-slider dark-slick-arrows slick-hide\">\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2024\/10\/shutterstock_632956724-1.jpg\"                                                     alt=\"The risks of Shadow IT: how to discover and eliminate hidden threats\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>The risks of Shadow IT: how to discover and eliminate hidden threats<\/h4>\n                                                <p>Understanding cloud and application migration is essential as more and more organisations begin to move&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/shadow-it-discover-and-eliminate-threats\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\"                                                     alt=\"ITAM and FinOps: Why it\u2019s time these two worlds collide\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>ITAM and FinOps: Why it\u2019s time these two worlds collide<\/h4>\n                                                <p>Discover why ITAM and FinOps must work together to give your organisation complete visibility and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"Why traditional SAM tools struggle in a subscription-first world\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>Why traditional SAM tools struggle in a subscription-first world<\/h4>\n                                                <p>Discover why traditional SAM tools struggle with subscription software. Learn how centralised visibility simplifies tracking,&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/why-traditional-sam-tools-struggle-in-a-subscription-first-world\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                         \n                            <div class=\"item latest-news-block\">\n                                <div class=\"news-slider h-100\">\n                                    <div class=\"item h-100\">\n                                        <div class=\"bg bg-white h-100\">\n                                                                                            <img src=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/01\/shutterstock_2512678843-1.jpg\"                                                     alt=\"AI in ITAM: how AI could transform ITAM\" \/>\n                                            \n                                            <div class=\"w-100 cont\">\n                                                <h4>AI in ITAM: how AI could transform ITAM<\/h4>\n                                                <p>Discover how AI can transform IT Asset Management, improving visibility, optimising licensing, reducing risk, and&hellip;<\/p>\n                                            <\/div>\n\n                                            <div class=\"w-100 mt-auto\">\n                                                <a href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/ai-in-itam-how-ai-could-transform-itam\/\" class=\"btn btn-arrow-dark\">Read more<\/a>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                                                <\/div>\n        <\/div>\n    <\/section>\n\n\n          \n\n    \n    <section id=\"block-block_6fa884211942dfec6dff4a921779e641\" class=\"cta-content-block theme-bg-alt\">\n        <div class=\"container style-alt\">\n            <div class=\"row m-0 w-100\">\n                <div class=\"col-xl-12 col-lg-12 col-md-12 col-sm-12 col-12 my-auto\">\n                                            <a class=\"btn-\" href=\"https:\/\/licensedashboard.com\/resources\/free-it-health-check\/\"\n                            target=\"_self\"                                 data-aos=\"fade-up\" >\n                            Contact us for a full online demo and free IT Health Check                        <\/a>\n                    \n                    \n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"Discover why ITAM and FinOps must work together to give your organisation complete visibility and control over software, SaaS, and cloud spend.","protected":false},"author":13,"featured_media":34543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[180],"tags":[220,221,225],"class_list":["post-34529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-gb","tag-finance-en-gb","tag-it-en-gb","tag-itam-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ITAM and FinOps: Why it\u2019s time these two worlds collide - License Dashboard<\/title>\n<meta name=\"description\" content=\"Discover why ITAM and FinOps must work together to give your organisation complete visibility and control over software, SaaS, and cloud spend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITAM and FinOps: Why it\u2019s time these two worlds collide - License Dashboard\" \/>\n<meta property=\"og:description\" content=\"Discover why ITAM and FinOps must work together to give your organisation complete visibility and control over software, SaaS, and cloud spend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/\" \/>\n<meta property=\"og:site_name\" content=\"License Dashboard\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T08:31:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T08:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sean Robinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Robinson\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ITAM and FinOps: Why it\u2019s time these two worlds collide - License Dashboard","description":"Discover why ITAM and FinOps must work together to give your organisation complete visibility and control over software, SaaS, and cloud spend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/","og_locale":"en_GB","og_type":"article","og_title":"ITAM and FinOps: Why it\u2019s time these two worlds collide - License Dashboard","og_description":"Discover why ITAM and FinOps must work together to give your organisation complete visibility and control over software, SaaS, and cloud spend.","og_url":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/","og_site_name":"License Dashboard","article_published_time":"2026-03-31T08:31:42+00:00","article_modified_time":"2026-03-31T08:36:30+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg","type":"image\/jpeg"}],"author":"Sean Robinson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sean Robinson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/#article","isPartOf":{"@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/"},"author":{"name":"Sean Robinson","@id":"https:\/\/licensedashboard.com\/en-gb\/#\/schema\/person\/0f7550473a749cf18efd3f4861d1e2f2"},"headline":"ITAM and FinOps: Why it\u2019s time these two worlds collide","datePublished":"2026-03-31T08:31:42+00:00","dateModified":"2026-03-31T08:36:30+00:00","mainEntityOfPage":{"@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/"},"wordCount":11,"image":{"@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/#primaryimage"},"thumbnailUrl":"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg","keywords":["Finance","IT","ITAM"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/","url":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/","name":"ITAM and FinOps: Why it\u2019s time these two worlds collide - License Dashboard","isPartOf":{"@id":"https:\/\/licensedashboard.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/#primaryimage"},"image":{"@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/#primaryimage"},"thumbnailUrl":"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg","datePublished":"2026-03-31T08:31:42+00:00","dateModified":"2026-03-31T08:36:30+00:00","author":{"@id":"https:\/\/licensedashboard.com\/en-gb\/#\/schema\/person\/0f7550473a749cf18efd3f4861d1e2f2"},"description":"Discover why ITAM and FinOps must work together to give your organisation complete visibility and control over software, SaaS, and cloud spend.","breadcrumb":{"@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/#primaryimage","url":"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg","contentUrl":"https:\/\/licensedashboard.com\/wp-content\/uploads\/2026\/03\/shutterstock_2604008929-1-scaled.jpg","width":2560,"height":1708,"caption":"two colleagues smiling"},{"@type":"BreadcrumbList","@id":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"ITAM and FinOps: Why it\u2019s time these two worlds collide","item":"https:\/\/licensedashboard.com\/en-gb\/resources\/itam-and-finops-why-its-time-these-two-worlds-collide\/"},{"@type":"ListItem","position":2,"name":"Resource"}]},{"@type":"WebSite","@id":"https:\/\/licensedashboard.com\/en-gb\/#website","url":"https:\/\/licensedashboard.com\/en-gb\/","name":"License Dashboard","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/licensedashboard.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/licensedashboard.com\/en-gb\/#\/schema\/person\/0f7550473a749cf18efd3f4861d1e2f2","name":"Sean Robinson","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/licensedashboard.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b25c897448691c3ab9fa2480719b553?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b25c897448691c3ab9fa2480719b553?s=96&d=mm&r=g","caption":"Sean Robinson"},"description":"Sean is a pioneer of SAM with over 20 years\u2019 experience in software licensing compliance. He developed our industry leading, software asset and license management tool, License Manager, delivering SAM services to some of the largest companies in the world."}]}},"_links":{"self":[{"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/posts\/34529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/comments?post=34529"}],"version-history":[{"count":6,"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/posts\/34529\/revisions"}],"predecessor-version":[{"id":34549,"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/posts\/34529\/revisions\/34549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/media\/34543"}],"wp:attachment":[{"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/media?parent=34529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/categories?post=34529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/licensedashboard.com\/en-gb\/wp-json\/wp\/v2\/tags?post=34529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}