Meet the License Dashboard team

Our products and services are delivered and developed by our software asset management (SAM) specialists, IT asset management (ITAM) consultants, and product developers with combined experience across all sectors and industries.

Say hello to our team!

Sam Mudd

Chief Executive

Previously holding senior roles at Novell Inc. and Trustmarque Solutions, Sam joined in 2003 and became Managing Director in 2014. She has won Women in IT’s ‘2018 Business Leader of the Year’ and CRN’s Women in Channel ‘Industry Achievement Award 2020’.

Clare Metcalfe


Clare joined in 1997, bringing ten years of IT industry experience within sales and purchasing roles. She has had held a number of senior management positions within the company before being appointed to the Board of Directors in 2018.

Sean Robinson

Director of SAM and
Cloud Optimisation Services

Sean is a pioneer of SAM with over 20 years’ experience in software licencing compliance. He developed our industry leading, software asset and licence management tool, Licence Manager, delivering SAM services to some of the largest companies in the world.

David Chamberlain

General Manager
SAM and ITAM Services

With over 25 years of industry experience, David heads up our ITAM services division providing specialist support on ITAM solutions, digital transformation, and cost optimisation. He works closely with our enterprise customers and authorised service provider partners across the globe.

Susanne Scott


Susanne has worked in the industry for 12 years supporting commercial organisations to deliver exceptional outcomes with value added technology and services. She supports our customers’ needs and business goals by recommending strategic projects that deliver value.

Gary Smith

Global Technical
Product Manager

With 34 years’ experience within the IT industry, Gary works closely with the full lifecycle of our products, from inception through to successful delivery. He is also the architect and developer of ScanWin, which is widely used by many organisations.

Jason Davies

Service Delivery

Jason has overall responsibility for all projects and managed services delivered by our SAM division. He acts an account manager for some of our major clients and is passionate about delivering value and cost savings to our customers.

Steven Lamb

Managed Service

Steven has been working in Software Asset Management (SAM) since 2011 and manages our SAM managed service team. He’s responsible for all our SAM managed services, ensuring our customers receive the best possible service that meets their diverse needs.

Ben Simpson

Senior Solution

Ben supports organisations to understand their software risk, working with them to ensure the most efficient procurement solutions to achieve their strategy. With over a decade of experience, he works closely with his customers to provide software cost optimisation advice.

Will Booker

Data and Support
Team Manager

Will has worked with us for 18 years, and now heads up our data and support team. He is responsible for supporting our customers and partners with technical and user-based queries about their usage of our software platform.

Andy Livesey


Andy heads up the software development team for our ITAM and SAM optimisation solutions. With nearly 30 years’ software development experience across various sectors, he works with software teams to design and deliver technically innovative solutions to meet customer needs.

Want to become part of the License Dashboard team?

We always want to hear from people just starting their career within the IT industry or those already working in tech but looking for a new challenge. Regardless of your experience, we have a variety of roles to suit you.